The Armani Group is stepping up its efforts to fight the coronavirus pandemic.
The company has announced plans to convert its four Italian production sites in order to produce single-use medical overalls for healthcare workers who are dealing with the health crisis.
Italy – which has been on lockdown since March 9 – is one of the worst-affected countries in the world, and Armani has now pledged to offer more assistance in the ongoing fight.
Previously, the company – which was founded by the iconic designer Giorgio Armani in 1975 – announced plans to donate as much as 1.25 million euros to Italy’s Civil Protection, as well as a number of Italian hospitals and other institutions around the country.
Earlier this year, Armani was forced to stage a Milan Fashion Week show without an audience due to the pandemic.
The company explained in a statement at the time: “The show will be shown behind closed doors, due to the recent developments of coronavirus in Italy, live-streamed in front of an empty theatre on the Armani website, therefore please do not attend the show this afternoon.
“The decision was taken to safeguard the well-being of all his invited guests by not having them attend crowded spaces.”
Italy is the worst-affected country in Europe in relation to the pandemic, and the northern region of Lombardy – where the city of Milan is situated – was identified as a hotspot for the virus earlier this month.